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Camilla Hessellund Lastein: On a Mission to Make Studying Smarter - 2 min read

Hi, my name is Camilla Hessellund Lastein. I’m the founder of Lix and I would like to share my story with you.

When I started Lix, our mission was (and still is) to optimize and tailor studying to each student, so that every one of us can learn in the way that works best for us.

What I want to be when I die. Sounds morbid, but the goal was to inspire!

It All Started With Textbooks 

Textbooks are the basis of knowledge, so that’s where we started. But working with textbook publishers and providing a workspace for students was just the beginning.

Now There’s So Much More

We don’t plan on colonizing Mars, but we’re thinking big.

Imagine yourself looking for a specific theory in all three of your marketing textbooks. How long does it take you to flip through the pages of three printed textbooks to find that one theory? Wouldn’t it be easier and faster to search across all of your books simultaneously on your computer?

Or how about highlighting your textbooks and notes in different colors to easily find that specific description you’re looking for? As a student, I carried around three different colored highlighters for each of my courses. Red for exam notes, yellow for good-to-know phrases and pink for brilliant quotes. You can only imagine how hard it was to find what I was looking for. 

But wait—there’s more. What about indexing highlights and notes or color-coding them so it’s possible to tell them apart? And let’s not forget about study group collaborations, automatic citations and reference lists or text-to-speech. Better yet, how about virtual reality classes on top of Mount Everest? 

While that bit about Mount Everest might be out of our reach (for now), taking learning to new heights isn’t. Whether you’re the class clown, nerd or slacker, we want to help. 

“Whether you’re the class clown, nerd or slacker, we want to help.”

Honored to make Forbes 30 Under 30 Entrepreneur List of 2019

The Future of Lix

Ever since I started Lix, I’ve dreamed of bringing this massive vision to life. I can’t help sharing my excitement because there are SO many ideas we want to make a reality—ideas that will change the game of learning. Students worldwide will save a serious amount of time (and money) — time to focus on assignments instead of spending hours searching and transcribing a 2-hour interview (and more money to spend on that epic summer vacation).

“Students worldwide will save a serious amount of time (and money) — time to focus on assignments instead of spending hours searching and transcribing a 2-hour interview (and more money to spend on that epic summer vacation).”

Again, this is just the beginning.

Imagine (some years from now), when you log in to Lix, you get this message:

”Welcome back to Lix! If you finish the recommended tasks in your workspace today, you are on your way to acing your exam in 36 days. Estimated time to finish today’s tasks—92 minutes.”

Your study workspace will contain everything from textbooks to videos, games, augmented reality (and other new features we haven’t even considered—yet). No matter the format, your workplace will be tailored to your needs—helping you learn on your own terms.

I’m so excited to see what our team will accomplish. You’ve now been introduced to what Lix is all about and where it’s headed. I hope you feel inspired to join us for the exciting ride.



Camilla Hessellund Lastein is the founder of Lix, winner of 7 awards, including the People’s Choice Award and the Nordic Startup Award, and topped Forbes 30 Under 30 Social Entrepreneurs List of 2019. A sought-after speaker, Camilla has traveled the world, sprinkling inspiration on whatever stage she’s on. Listen to her TEDx speech here.

Kristy is a copywriter and former student at Columbia University. Having lived in New York City, Berlin and Auckland, she's a bit of a nomad, but has found a home away from home (wherever that is) in Copenhagen. When she's not busy writing on everything 'study-related,' she can be found in vintage shops and coffee parlors all around Copenhagen.

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